Neologisms-hybrids in the texts of modern media communication

Neologisms-hybrids in the texts of modern media communication are analyzed. It is noted that polycode a combination verbal and nonverbal components text. The author refers to descriptive-analytical method, structural-semantic word-formation analysis, quantitative analysis. In addition, when selecting material, continuous sampling technique used. Special attention paid identification innovations created with help graphics. Such types graphification as monografication, polygrafication, codografication, typografication Monografication implemented following techniques: capitalization, hyphenation, parenthesis, holophrasis. emphasized such reflect creative abilities journalists, attract readers. describes polygramming. quite often latinografication. nominations this type pulsation focus addressees affect their consciousness. kind graphic game codografication demonstrated. confirmed it numerografication, pictografication inetografication. communication, journalists can use signs from financial economic sphere $ (dollar) € (euro). However, neoplasms these symbols less represented space than other graphization. proved considered increase expressiveness Neoplasms typography studied detail. color grading. Word-forming neologisms formed used by addressee provide visual impact on native speakers. main conclusions made: monografication prevail communication; readers, journalists.